The 7 essentials of great website content
Nowadays, it’s imperative for every business to have a website. Your presence on the web gives you an advantage over your competitors in letting your customers, business partners, potential employees, and target market know about your business.
A strong web presence can encourage people to contact you and create sales.
But what if your website content is letting you down? Naturally, you want to make sure your website is working for you.
Characteristics of great website content
What makes the content of a website great? Here are the essential characteristics that your website needs.
1. Relevant and Useful
Readers will find your website useful and relevant when their needs and goals are met from the content they read. When they go to your website, they have questions that they need to be answered; so make sure your content fulfils that need.
2. Accurate and Credible
It is also important that the information you share is realistic, trustworthy and accurate. Research, talk to people and get your information from trusted sources. Always check the facts and details, including spelling and grammar.
3. Current and Consistent
Outdated content is no longer relevant, and it makes you look bad. This may affect the brand and reputation of your business negatively. Ensure that you have current and consistent website content by doing a review every three to six months.
Use relevant keywords and add links to make your content easily available on search engines across the web.
Make sure your content is easy to read. Use headings, subheadings and lists for easier scanning. Also, leave room for white space on your page. White space is important for readability.
Use simple words and sentences to create short paragraphs. Don’t use complex words or jargon. Make sure you use words that your readers are comfortable with, and can relate to.
Although your main objective is to inform people of your products or services, you also want to make sure you don’t bore them! Also, don’t oversell. Create a catchy headline and a direct introduction that can instantly get the attention of your readers. Overall it is about delivering a complete, satisfying experience to your readers that answers all their questions.
If your website is letting you down in any of these areas, it may be time for a refresh. Sometimes this can be achieved within the constraints of the site you already have; other times it may be better to cut your losses and get a fresh new site. If you don’t feel like you have the knowledge or skills to make this assessment, we’re here to help.