What do you want your website for?
So, you have a website. It probably looks nice with all the images and content, but do you know how to use it for your business?
Are your business goals and your website aligned?
As a business owner, you probably want to increase your profit. In order to achieve that, you think of ways to reach your existing customers and attract new ones.
Your website can do that for you. You just need to figure out the best way. What exactly do you want your website to do? Is your primary goal to sell, promote, assist or entertain?
Choose what type of website that suits your business
There are different types of website that you can use for your business. Your choice depends on your business goals and requirements. Here are the most common general types:
1. E-commerce website (sell)
This type of website allows you to sell your products and services directly to your customers. The look and content of this site is organised similarly to retail stores with departments or categories. This helps the customers to navigate the site and easily browse the store’s inventory. It includes a secure payment and shipping gateway.
2. Online brochure (promote)
Much like a printed brochure, this works if you want to convey simple information about your business to guide your customers or promote your business to new clients. It may include the background and history of your business, customer testimonials, and descriptions of the products and services you offer. Importantly, it must offer a simple means for potential clients to contact the business.
3. Blog (assist or entertain)
Blogs are useful business tools for customer relations especially in educating them not just about your products and services, but anything that would relate to your business. You can provide your consumers useful information that could also help them in their buying decisions. A blog is often a feature of both e-commerce and online brochure websites.
Still can’t decide what you want your website for?
It is always a good idea for your business to have a website, but sometimes it’s difficult for business owners to decide what specifically they want their website for.
You may already have your business goals set, your strategy created and your content ready for your website, but still be confused about the best the type of website for your business.
Whether you need a new website, or just want to make some minor adjustments to an existing site, ProITS can help you and can give you expert advice and recommendations on what type of website is perfect for your business.